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If you own an ecommerce store, it is vital that you understand the metrics that matter for your business. In this video, we discuss the two most important metrics you need to track for your ecommerce store.
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SaaS, great recurring revenue for the business, but one that ultimately hurts consumers, startups, innovation? Guise makes a great case to follow up from his earlier article on "Subscription Psycho" and how the consumer is being exploited by monthly fees for products and services that should really Read More

To make sure you finish strong in 2017, it’s important to consider recent changes in your industry and your organization that affect your content marketing strategy Read More

Rohan Gilkes, owner of Wet Shave Club, and Sangram Vajre, cofounder and CMO of account-based marketing platform Terminus, share their experiences in growing subscription businesses. And together they cover a lot ground and provide some great insights that can help those considering this business mo Read More

So, in reality, how to save more money?

You might think that you need to live a miserable life, counting every penny you save and spend, giving up your daily dose of your favorite coffee or say bubye to an outfit you desired to buy or cancel your trip to Hawaii.

But, there are many possible w Read More

When I hear executives and professionals in larger businesses talking about their dream of going out on their own to start a new company, I always cringe. I have been there and done that. They and I never realized how hard it is to break the big-company habits and conventions. If you are going to d Read More

We can’t promise you that your logo will become the next Nike swoosh. But if you pay attention and learn from famous logos, you can find a design that supports and enhances, rather than undermines, your brand. Read More

Whether you’re starting a new business or have an existing business, ask yourself: does your logo reflect your true brand? If it doesn’t, consider rebranding your business. Here's a good luck at successful rebrands, with lessons for your business. Read More

You have to create action to build momentum and sales success. If you can't get them to act, you can't get them to buy, you must eliminate that risk first. Read More

Have you ever noticed that your YouTube videos don't get as much organic reach as other content? Here are a couple of solutions for your small business. Read More