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When the spreadsheet was invented in the late 1970s, it was a miracle. Suddenly, time-consuming tasks previously done on paper could be completed on a computer. We relied on the spreadsheet for decades, using it to set up contact databases, do our finances, and create reports.

But we live in mod Read More

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning. Read More

Google’s stranglehold on the world of adtech has traditionally left little room for new blood in the industry. Coupled with fellow ad juggernaut Facebook, Google garnered 75% of new digital ad spending last year.

Understanding the need to evolve and meet the needs of today’s publishers and consu Read More

I started a new series on YouTube called "Secrets of Social Media Success". In this series I'll be letting the cat out of the bag about how I get my content shared on social media like crazy! In this video I talk about Viral Content Bee. Read More

Your job as a writer is to make your subjects clear and interesting.

Assuming you aren’t working on the next Waiting for Godot, you’ll work to make sure your meaning is clear and easy to grasp. Read More

Video is a high value piece of content. It just shouldn't be thought of as an asset that requires thousands of dollars worth of equipment and months of work to create. Video is no longer a "professionals-only" content piece. Read More

Marketing is the bridge between your product or service and your consumers. Here are 7 fundamentals of marketing psychology that you can implement today to help your business succeed.



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Smart entrepreneurs and small business owners pay careful attention to important market forces and trends that shape some of the world’s best brands. Here are the five key highlights from the BrandZ 2017 report, containing important branding and marketing lessons for small businesses and startups. Read More

Lots of people are enamored with the idea of crowdfunding campaigns as a great way of raising money for their businesses, however, is it always the best option for you?
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Turning social media followers into customers isn't as easy as you think. To do it, you need to ditch these four conversion killers. Read More