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You’ve probably heard of buyer personas or reader personas, and know that they’re an important marketing tool for building a blog or business.

But what exactly are personas? What do they look like, and how do you use them?

Personas are a powerful marketing tool, and a key to higher user engag Read More

Ever wonder what your sales would look like if your next blog post struck a chord so deep your readers just had to work with you? It’s easy to convert people into customers when you can articulate the way they feel, better than they can. This post includes 6 tips for freelancers and creative entrep Read More

If you want to grow your blog, but don’t know what to do about SEO or are a little confused by everything you read, help is here! This post drills down on 11 SEO myths that may be sabotaging your blog traffic, and what entrepreneurs and bloggers should do instead to get seen by as many people as po Read More

It goes without saying that competition drives innovation. While your goal is to ultimately be the best, as a business owner, you simply cannot build a suitable business without competitors consistently trying to improve their business as well. Therefore, learning from your competitors is crucial w Read More

Having happier employees could likely mean that they'll be more loyal to their job, harder working, and will provide better customer service. For those reasons, it's in your best interest to ensure that you're doing your part to raise employee morale at your business. Here a few idea to try out. Read More

Should you be using Facebook Live for your business? Is it worth your time and effort? According to Facebook, videos (live and otherwise) are viewed more than four billion times per day. And with Facebook giving priority to live videos in the news feed, you certainly may want to consider this servi Read More

Here are easy but powerful tricks that you can implement to help promote your expert roundup post, many from the experts themselves! Read More

As a marketer, you know that the concept of useful marketing is still about connecting people with a brand in the hope that they will buy something.

Have a look at these 18 useful tips for smarter marketing. Read More

It's already time for the second installment of 'Content Champion Curated', our weekly peep between the net curtains at the noisiest neighbours on content marketing street. Yes indeed.

With all these roundups, the inclusion process is simple: whatever catches my eye every week gets shared (even Read More

For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product — look inward and think deeply about the problems it solves, who’s it for and how to refine user experience.

For product-focused startups like Process Stree Read More