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Effective content marketing strategies are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase. Competition is fierce, with almost 70% of businesses actively investing in content marketing. Read More

Today’s consumers want the freedom to search the web for the products and services they need wherever they are online. The buyer’s journey consists of a variety of touchpoints where customers engage with a brand. What is omnichannel marketing? Customers want to know that the brands they purchase fr Read More

As an advisor to entrepreneurs, one of the most common requests I get is for an evaluation of a next startup idea. I try to explain that even the most innovative idea will fail if it is not a good fit for you at this time, so the question I ask them is “why you now” rather than “why this solution n Read More

In this post I wrote for Franchise Direct, I share three things a good franchise attorney can do for you-and your franchise business. Read this before you make a move! Read More

Since the pivot to working from home, you may be hearing the word “workflow” more often. Although in the past the word tended to be associated with big cross-functional business processes, the concept scales—from work done by individual contributors all the way up to massive projects.

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The reason you want to own a franchise can't really be put into words. If you'd like to know why, read this franchise blog post. Read More

Here are six ingenious steps you can take to improve your brand image, and once you employ them, you are sure of yielding better results. Read More

Small businesses are more likely to last if they have a strong foundation. As an entrepreneur, it’s your responsibility to set up these systems and processes early on. But you may not know where to start. Luckily, members of the online small business community can provide guidance. Check out their Read More

If there is anything the surge in remote work has taught us is the importance of digital technology. And in an online world, it all starts with a website.

With that in mind, Zoho is going to hold a webinar to teach people the basics of choosing and registering a domain name. As part of its Educa Read More

When all else fails, look within yourself for answers and inspiration.

Here are two books from author Robert Glazer that will help. Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others and Friday Forward: Inspiration and Motivation to End Your Week Stronger Than It Started Read More