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Customer experience is an outcome of an interaction between a customer and an organization across the customer life cycle. It is the total of all their buying “experiences.” It covers all aspects of their relationship, including the shopping and buying process, as well as ongoing interactions. Cust Read More

A landing page is a single page of content that a customer is directed to in response to clicking an online advertisement, newsletter link, promotion, or search result. Designing them for conversion is just as important as crafting a relevant campaign, because a landing page is your last chance at Read More

Marketing doesn't have to be expensive to be effective. If you focus on the right target and take appropriate approach you can achieve great ROI with these 4 marketing options. Read More

It’s crazy to think that, just a few years ago, the term “blog” was just a strange word that few fully understood. Today there are blogs for just about any topic or niche you could conceive of and a diverse array of talented writers producing content for an equally diverse set of audiences. With th Read More

You can now schedule tweets on Twitter but with 2,400 tweets available per day how many should you pump out daily?

Twitter does not come out and tell you their limit per hour on tweets but there is one.

If you do go over the tweeting limit; Twitter will send out an error message. Then, you wi Read More

If you’re not using the newest marketing automation tools for your SB, you’re simply not making the most of your time, learn how to drive ROI through automation. Read More

Everyone loves to talk about the benefits of remote work. But what about the dark side? Here's how to avoid overwork and burnout when working remotely.

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Every business owner knows how much employees love perks. No wonder, offering the right mix of benefits in addition to the prevailing remuneration is the key to attracting the best talent for your organization. At the same time, providing them these extras boosts employee loyalty and retention beca Read More

Quarterbacking is a popular term when exit planners are talking to clients. It’s supposed to invoke a vision of someone who is in control. Think about a Tom Brady, Aaron Rodgers or Patrick Mahomes standing tall in the pocket, surveying the offense and defense unfolding before him. Read More

The beginning of a new year is a great time to review your Exit Planning Checklist. All business owners will stop being business owners at some point. So, there is no better time to begin planning for the inevitable than the present. The earlier you begin planning, the more options you will have. Read More