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It’s in every marketer’s and business owner’s best interest to learn how to effectively manage customer expectations. Here's a great look at 13 ways that you can better manage your customers’ expectations, create loyal brand followers, and grow your business faster than ever.



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I never realized just how important it was to connect content with business goals until I had a particular conversation with a client.

The client, excited to get started on blog content together, had a running list of topics for me to cover.

But then something strange happened. Read More

Do you want to monitor the web for mentions of your name? Or perhaps your business? Or maybe even your competitor? Google Alerts can do this. Read More

Data without reporting is just data. Without reports to capture and convey what the data tells you, you're not getting the value the data has to offer. Too often, however, reports fall flat. Read More

If you’re answering your own calls yourself instead of delegating to a receptionist or an answering service, you could actively be harming your business in six very significant ways. Read More

If you want to rank well in organic search, you need links.

Google has told us as much, revealing that links are one of the top 3 ranking factors. Read More

No matter how great your business strategies are, they’re going to need constant adjustments in order to stay relevant. Whether it’s your marketing methods or growth plan, there’s a good chance that your business could use a bit of a refresh. Here are some tips from members of the online small busi Read More

How are you building community around your ecommerce business? The best and most profitable ecommerce brands in operation today know this to be true: it’s not about getting the sale—it’s about serving the customer.

It’s not about growth hacks, advertising optimization tactics, or pricing strate Read More

Instead of winning a breakthrough novel award, or jumping on (and off) the list with an one-hit wonder, I will publish eight (8) books on tea, over the years to come. I am already planning for the next book on specialty black teas and black tea blends. These books will become novelties and gifts fo Read More

You may have received the email from Facebook yesterday or the other day. It was sent out to all Facebook business page owners letting you know that your Facebook Page Template would be changing by August 24th.

So, Facebook gives you a choice. You can change it now or wait until August 24th when Read More