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A customer journey map - or sales funnel, or marketing funnel - tells the story, both in words and visually, of the path your clients take from initial contact through all engagement touchpoints and on through to a long-term relationship. It supports key business goals and helps you easily visuali Read More

Let’s address the ugly part of editorial mission statements up front.

Too few brands (18% of B2B marketers) have one. Read More

Shutterstock has more than 190 million license-able images small businesses can use on websites and other marketing materials. But as the library keeps getting bigger, it is going to take longer to quickly find the images you want. To overcome this challenge, Shutterstock has launched Showcase, a n Read More

When was the last time you updated your LinkedIn profile?

Are you taking advantage of all of the LinkedIn features available to you?

In this article, you’ll discover the latest changes to LinkedIn and ways you can use each one to enhance your marketing and networking. Read More

Tapfiliate is cloud-based affiliate tracking software. It enables you to create, track and optimize your affiliate marketing programs. Read More

Uber currently has drivers operating in 633 cities worldwide. From nowhere they have stormed the market and disrupted taxi services globally.
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In my role as business advisor, I rarely find owners and founders who aren’t working hard, but I often find dedicated people who can’t seem to stay focused. That means they may be killing themselves by working twenty hours a day, multi-tasking between email, their smartphone, and the crisis of the Read More

I sat there in amazement.

I had created an account and logged in.

The result was not what I expected.

The screen had filled with people I hadn’t seen in 20-30 years. Read More

Email marketing has always been and remains one of the most critical aspects of digital marketing strategies for small business. Email reaches more people on a personal level than other types of marketing and serves to deliver a message directly to those you most want to influence. Read More

Takt time is the pulse of your operations – the rhythm and rate by which tasks and products are completed. By monitoring and setting guidelines for this single figure, Ford (and company) was able to build a facility which could produce the same as half of the entire German aircraft industry. Read More