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How can time-strapped creatives with never-ending to do lists find the silence and space that creativity demands? We've got the answer in Episode 245 of the Content Marketing Podcast. Read More

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Read More

The big question here: How will you know when it’s too much? I’ve listed down some key points to help you determine if you are on the verge of abusing marketing automation. Read More

Today, it’s about selling experiences over products. The internet of things in retail sure has a role to play. Read More

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer j Read More

Every so often, a new innovation in shareable media changes the game. The latest member of this elite media club? The humble podcast. Read More

Sufficient cash, otherwise known as business capital, is necessary for any business to pay vendors and employees on time and to invest in real and intangible assets that enable growth. That’s why, as a business owner, it’s critical to understand what business capital is, and the differences betwee Read More

The modern business arena is fiercer than ever, and building a successful operation is no mean feat. Sadly, it’ll become a whole lot harder if you fail to avoid the common pitfalls. Worse still, there’s a lot of them out there.

Statistics show that up to nine in every 10 new businesses is destin Read More

Setting up an SSL certificate has never been easier and more necessary than it is today. Even if your website has only a simple contact form, you are basically forced to switch to HTTPS or risk a loss in your online reputation. In this article I am sharing best practices, helpful tips and tools. Read More

What are the most important things an entrepreneur needs to know and act upon if their business is to survive the first year? Read More