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Average session duration, say hello to everyone. Everyone, this is average session duration (or ASD as we call it 'round here). It's a surprisingly important metric for website performance, and we hope you will all spend some time with it.

We find it effective to study alternative metr Read More

Unsure of how you can use Pinterest to market your business? This advice will help you get the most out of your social media. Read More

We definitely had a creativity thread weaving through the week, both on the blog and the podcasts.

On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even ex Read More

Making the most of your social media campaign not only involves a well-planned engagement tactics but also having a clear outline of social media etiquette standards that everyone involves in the campaign should fully understand. To know more about the basic social media behaviors that you need to Read More

This may sound like a call to action for a mass exodus from blogging but to be honest bloggers are still going to blog. Here are 15 reasons why you should stop blogging... Read More

Sales and marketing are two departments that must perform optimally for a company to successfully operate and be profitable. The two departments are responsible for a variety of different tasks, but are similar in scope and essence – both facilitate sales. Read More

Learning how to hire help can save you a ton of time and reduce stress. Here's what you need to do to delegate and get things done the right way. Read More

Here are some ways to foster customer loyalty and improve your bottom line by keeping your customers happy. Read More

A wonderful tool that I've been using for topic ideas is called Answer the Public. I wanted to make sure you got to see it in action so here is a complete walk-through that shows you exactly how it works. As an added bonus I share a special tip to help you find the CPC values for the keywords befor Read More

Sellers are agents of change, so if you're not willing to embrace change, then what are you communicating to your buyers? Read More