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Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful. Read More

Improving any business, regardless of size, takes time, effort, and resources. Here are six ideas to help you jumpstart your small business. Read More

Read through the following social media editing tips down below, and you'll be far less likely to regret the posts you make from here onward. Read More

Every one of you has had to deal with the conflicting requirements of optimizing your business in the short term versus the long term. In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your soc Read More

The Ultimate Guide to Using Digital Marketing for Building Your Audience Philip Kotler, the father of modern marketing once said, successful sellers are concerned with the client first and the products later. Read More

Relationship marketing is important in every business. Clients keep your business running. Getting them is one thing, but keeping them is a whole different story.
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Risks are inherent in any type of size of business. The success of your business is dependent on how well you are able to manage the risks. Read More

Today’s consumers want the freedom to search the web for the products and services they need wherever they are online. The buyer’s journey consists of a variety of touchpoints where customers engage with a brand. What is omnichannel marketing? Customers want to know that the brands they purchase fr Read More

As an advisor to entrepreneurs, one of the most common requests I get is for an evaluation of a next startup idea. I try to explain that even the most innovative idea will fail if it is not a good fit for you at this time, so the question I ask them is “why you now” rather than “why this solution n Read More

In this post I wrote for Franchise Direct, I share three things a good franchise attorney can do for you-and your franchise business. Read this before you make a move! Read More