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Why is UGC or user generated content so important to building brand trust online? If you're not familiar with UGC, read this.

Marketers have long understood the importance of User-Generated Content (UGC) for marketing purposes. UGC comes in many different forms like reviews, ratings, blog commen Read More

The more straightforward and minimal adverts tend to stick in our minds. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for example, no further explanation is Read More

Do you blog a lot? Do you sometimes get brain block? Don’t we all?! Here are 5 blog post ideas with examples PLUS 3 ways to find an unlimited number of blog post ideas… FAST! Read More

Writing a blog post is not an easy task. It goes through several processes and a number of tasks to be performed to craft a perfect post that readers will love.

As a writer, you are aware of the fact that no one can publish the content without completing the essential SEO steps. Our post should Read More

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what Read More

Inactive Twitter Followers That Don’t Tweet
Inactive Twitter followers are being swept away now more than ever before. No matter the season, the Twitter cleaning continues. Why follow peeps who haven’t tweeted in weeks or months? There are several reasons to unfollow them.

If peeps are not acti Read More

How do you keep up with the ever-changing SEO landscape? If you’re like me, you probably visit authoritative blogs like Search Engine Journal, Search Engine Land, and of course, Search Engine Roundtable to get the latest on Google search algorithm updates.

All of these are great resour Read More

Content marketing strategies come in many shapes and forms. Sometimes it can be intimidating to create a strategy. That is why we want to help by providing you with ideas as you start to craft your strategy for 2020. Read More

If you’re new to marketing automation, choosing the right marketing automation tools for your business could be an overwhelming and intimidating process. Long gone are the days when your decision was limited to the top ten leading tools out there. Read More

For the greatest impact, you can't put all your eggs in one basket — you will need to combine online and offline marketing tactics to grow your business.

People often have a black and white outlook when it comes to advertising: it’s either online or offline.

But it should really be a combinat Read More