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Learn how to use Pinterest strategically to promote your blog, website, or ecommerce store. It's a great visual marketing platform that you can use to drive traffic, build your audience and even make sales, direct from Pinterest. Read More

Let’s take a look at seven automated email flows that every e-commerce store needs to set up and optimize, to keep audience members engaged and advancing along the sales funnel. Read More

The buzz over new advertising technology only seems to be growing and the ideas keep rolling in. We're seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts.

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What is local search engine optimization (SEO) and why is it so important to small businesses?   While SEO optimizes your website so it will rank Read More

Video, in this fast-paced digital age, is gaining a newfound sense of popularity. So, what makes it the numero uno platform out there where it comes to your social media strategy? Read More

In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order t Read More

Enjoying reading about the Fyre Festival debacle? As it happens, there's also a lot that business owners can learn from it. Here are four lessons from the worst music festival ever. Read More

The success of your small business depends, in part, on the strength of your professional network. Forging those professional bonds might mean stepping outside your comfort zone and meeting new faces, which doesn’t always come naturally to many business owners.

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What does it mean to be a leader? If you know the answer to this question, you can learn how to get the most out of your natural leadership style. Here are seven of the most common leadership styles for entrepreneurs and small business owners.

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Smart businesses apply science to marketing. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. How can you apply scientific wisdom to improve marketing for your business? Here are two approaches. Read More