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Google drives the vast majority of content creation - how the search engine giant responds to, indexes, and places various pieces of content steers the practice as a whole. Google is in turn driven by the individual searcher: you can bet if searchers are gravitating towards a content format, it wil Read More

Want to disaster-proof your business? You need to nail your branding. In this blog post (and podcast episode) I share the biggest branding mistakes business make and how to fix them. Read More

We've discussed the perils of Instagram's shadowbans and the sort of practices that can lead to shadowbanning, but there are many ways to be bad at Instagram marketing. Let's take a look at the mistakes that may not get you banned, but can absolutely damage your brand if you aren't careful. Read More

You've probably seen website push notifications before. These are the requests that pop up on a variety of websites, asking if you want that site to send you messages in the future. The request typically comes with a "block" or "allow" option for visitors to choose. If they choose allow, you can se Read More

We have previously talked about the interesting effect of "dark social," or the social media activity that exists (i.e., eyeballs on your posts) that can't be measured by social signals or other metrics.

It's an interesting effect, and led to discussion about Facebook's dark posts...wh Read More

In this episode of Hops and Handshakes, we interview West Michigan Business entrepreneur Jeff DeLongchamp on his business success. Six key takeaways on how to keep early success going strong. Read More

Make this the last report you read about the best times to post on social media. It consolidates findings from a bunch of other reports and puts all the data into one easy-to-read infographic. Read More

There's currently a battle going on in the marketing world – and it's all about the emoji. Should brands use emojis? If they should, where should they use the emoji at? Is it okay to include them in email headers – even if you're a B2B business?

There are heated opinions on both the pro-emoji an Read More

Labor day is an important holiday, and one that usually means a day off from the office, but capturing its momentum can be challenging for B2B marketers. It's a day celebrating labor and effort by giving many individuals the day off from their jobs - and, unfortunately, that means work emails as we Read More

The Business Leader – Andrew Grashuis: While Andrew's family ran a successful brokerage for many years, Andrew wanted to improve the experience and bring his own ideas to the real estate world, moving away from a traditional model and towards a team-based home services organization. The result is t Read More