21Handshake voted on the following stories on BizSugar

Finding great Instagram content a few times is easy: Finding great Instagram content consistently, over the long term, can be very challenging. That's why we love to explore new ways of using Instagram and finding the best subjects for pics and video – to keep the interesting content coming.

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Yes, there are about 200 different Google ranking factors, and no, we don't expect you to have them all memorized. Many are encoded in SEO best practices as well – but the most influential factors tend to slowly shift over time as Google decides what's good or bad for its search engine. That's why Read More

6 Key Characteristics of Millennial Shoppers

6 Key Characteristics of Millennial Shoppers - http://blog.21handshake.com Avatar Posted by 21Handshake under Online Marketing
From http://blog.21handshake.com 1161 days ago
Made Hot by: thelastword on July 20, 2017 4:09 pm
In case you haven't been following the news lately, millennials are ruining everything. The much-maligned demographic born between 1980 and 2000 is, if you believe the hype, are single-handedly responsible for the downfall of everything from engagement rings to Applebees. To hear certain political f Read More
In the past year or so, if you searched for specific celebrities, sports teams, movies, landmarks or important organizations, your Google searches would do something interesting: They would include a social media post directly from that brand, at the top of the SERP where everyone could see it.

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Evergreen content is now – thankfully – a part of most content portfolios: We all have those pieces that are designed to stick around in the years to come, talking about perennial issues that never get very old. The problem is that this content isn't always exciting. It doesn't cover the latest tre Read More
There might come a point in your business when social media starts to feel....tired. You've already shared the latest joke, the last big event, the newest "please pay attention" photo. You and your followers are tired of contests, blog links, and random platitudes. You're not sure that the content Read More
The transition from an outbound-based marketing world to an inbound one has progressed steadily in terms of tools and outward evidence in the last decade or so, but changing hearts and minds is always a little more uphill. Content ideation, for example, tends to be very insular if precautions aren't Read More
We've discussed molding your content to fit what your readers want, as opposed to what you think they may want, but what about headlines? These ultra-important handfuls of words are the difference between enthusiastic engagement and bounce-ridden obscurity, but they still persistently get the "after Read More

Instagram vs. Snapchat: Where Your B2B Should Focus

Instagram vs. Snapchat: Where Your B2B Should Focus - http://blog.21handshake.com Avatar Posted by 21Handshake under Social Media
From http://blog.21handshake.com 1173 days ago
Made Hot by: centrifugePR on July 9, 2017 5:53 am
Social media is revolutionizing the way marketing is considered, crafted, and distributed as a whole by closing much of the wide gap between a message and its intended audience. Visuals, in particular, are working overtime to prove that whole "worth a thousand words" proverb for 2017 and beyond. Wi Read More
Google has thrown another wrench at ad agencies and content creators! And while it can be annoying when Google starts changing things, it also leads to some great discussion. So let's take a look at the latest announcement: Google is building its own ad blocker.

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