21Handshake voted on the following stories on BizSugar

A Pinterest campaign that generates $2.7 million in earned media coverage. A tweet-to-order feature that earns press and accolades including the Cannes Lions 2015 Titanium Jury Grand Prix. A thought leadership initiative that requires little upfront content investment but consistently ranks at the t Read More
Getting and keeping buy-in for any new digital marketing initiative is crucial. Sure, your boss or the executive team may be skeptical about your proposal at first, especially if it represents a big shift in strategy. Wading into uncharted territory can feel like a huge risk. Your mission is to get Read More
Instagram. Twitter. Retargeting. Paid search. Facebook ads. Email marketing. LinkedIn articles. There’s a veritable buffet of marketing tactics that can feel downright overwhelming when launching your first digital marketing campaign. Everywhere you look, there’s a different success story and diffe Read More
Ever heard someone make an outlandish digital marketing strategy promise before? Unless you’re teaming up with one of the Kardashians, reputable digital strategists know that no matter how much we want to guarantee a viral hit or social media success, digital marketing just doesn’t work that way. Y Read More
Content that's uninspired or hampered by bad lead-ins and structure falls prey to the same issues - it's not necessarily bad exactly, but it is uninteresting and liable to cause your readers to wander off.

So how exactly do you get the interest levels of futuristic sword play and undea Read More

The Anatomy Of Hosting an Instagram Takeover

The Anatomy Of Hosting an Instagram Takeover - http://blog.21handshake.com Avatar Posted by 21Handshake under Social Media
From http://blog.21handshake.com 1202 days ago
Made Hot by: fusionswim on June 9, 2017 8:41 pm
The Instagram "Takeover" is an interesting social media phenomenon that brands created specifically to increase their audiences while partnering with other businesses or people. Basically, you allow someone to take over your Instagram feed for a specific period of time and post their own photos on y Read More
Google thinks internal links are important: Where you link within your own website is an important part of the SEO formula because it shows what your site cares about, and where it tries to guide visitors. Too many internal links is cause for losses in page ranking these days, as Google doesn't like Read More
In a perfect world, we would have unlimited budgets and time to invest in whatever social media projects we wanted for amazing results. This world is...more complicated. And while using several different social media platforms at once can be very effective, we understand if you only have enough reso Read More
Think your feelings are deep and complex? They may actually be far more straightforward than we give them credit for. There are four emotional states that essentially drive every decision that we make as human beings - happy, sad, afraid/surprised, and angry/disgusted, according to a recent article Read More
We've talked about Instagram Stories before, and how they allow you to post 24-hour long collections of photos and videos for "in the moment" descriptions and communication. You know, basically like Snapchat – in fact, so much like Snapchat that many people wondered just what Instagram was trying t Read More
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