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With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts?

Here’s a list of Read More

I have been a part of the athletic footwear (sneaker) industry for three decades. I have been fortunate to work in Product Sourcing, Product Development, Product Innovation, Production, Marketing, Product Line Management, and Sales. It has been a very exciting experience that has taken me all over Read More

Videos are fun to create and exciting to watch. It is a powerful storytelling medium that makes content marketing fun, intriguing, informative and compelling to watch. But, are videos appropriate for all content types? Read More

Entrepreneurs - do you want to move your business forward in the digital age? If so, work hard to master these technical skills. Read More

Optimizing for higher ad revenues per each visitor session is crucial if you want to truly maximize your ad revenue. But sometimes that’s just not enough cause where there’s revenue there are also expenses. There are many wrong ways to outsource, automate and crowdsource content. But there are also Read More

There are many ways of promoting your business but don't forget also to interact with others. Using all available sources from trade shows to online world can boos your business to the highest levels. Read More

Much of conventional economic theory revolves around the assumption that an economy comprises rational actors seeking to maximize utility. One implication of this hypothesis is that, all else being equal, people will tend to favour a lower-priced product over a higher-priced alternative. Read More

Guest blogging is hard work. And most posts fail to gain traction, but what if your next guest post could be different? Use these actionable tips to improve your guest blogging strategy and double your exposure. Read More

Remember that everything either takes time or money. If you have less money to hire someone to do things for you then you’re going to need to invest the time. Some of these strategies might take you longer to learn than others so think about which ones look like the best fit for you. Read More

There are many different things that you can do to effectively follow up on sales leads your marketing activities generate. From contacting people quickly and continuing to check in with them over time, to keeping an up-to-date database and measuring results, there is more to good follow-up than ju Read More