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The purpose of the executive summary is to entice the reader to review, the entire business plan. The executive summary is not a mini version of the entire business plan. Keep it brief. It should be viewed as a marketing tool, a very important marketing tool Read More

Write Every Day Developing a habit means doing something regularly. Therefore you should do your best to find time to write every day. It doesn’t have to be a long period of time, even fifteen minutes will do if that’s all you can spare. The key is to practice every day Read More

BP gas station owners are turning towards marketing to help commuters better understand that their money isn't going towards the large oil company responsible for the Deepwater Horizon oil spill. Gas station marketing has always been a strategy filled with opportunity because there are so many independently owned units Read More

Great minds congregate at BizSugar, the premiere business Social Media site!

Contributors and staff alike have so many stories to tell and so much wisdom and advice to impart!

Could a BizSugar book ever be a possibility Read More

A great story I found on FoxSmallBusinessCenter.com

Verizon Wireless and the Verizon Foundation, in conjunction with the New York State Office for the Prevention of Domestic Violence (OPDV), today announced the launch of the Verizon Domestic Violence Entrepreneurship Grant Program, which will provide grants to domestic violence survivors to help them successfully develop small businesses Read More

Have you ever made a mistake when marketing your products or services? Most of us have and if you have not made a mistake yet, you probably will at some stage. The key point about the mistakes made in marketing is what you learn from them, understand where you went wrong, what were the reasons and not repeat the errors. Here are a few ways to avoid making marketing mistakes Read More

Sometimes, it's tough to be grateful. It may take a bit of a mindset shift to realize that being grateful and having gratitude is exactly what you need right now Read More

Whether it's here at BizSugar or on any other social media community, commitment is key and passionate users will always get more out of the experience. Just ask our own BizSugar "groupie" Heidi Kalman whose great posts inspired this one Read More

In a bid to improve customer service in its Cadillac showrooms, General Motors is turning for help from one of the world’s top outfits for making patrons happy — Ritz-Carlton. Smart move. Ritz-Carlton is known for exceptional customer service that inspires loyalty. That we all could be coached by them. Read More

Business-blogging is the best way to market a business! But what about "burnout?" What about writer's-block?

It's time to put the FUN back in it! Here are some biz-blogging and marketing lessons from "The Dead! Read More