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As professional business people it is incumbent on us to understand what steps are involved in our customer buying process, what activities will take place in each step and who will be involved across the process.. Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

There is one thing that will guarantee that you increase your success on in booking a meeting from a sales mailer campaign. Find out about it here Read More

Why is it worth your time and effort to look at other people’s submissions? Well, for the same reason that you take the time to speak with people at networking meetings - because the value to you of participating depends on the relationships you build with other members Read More

Are investors like produce suppliers to the restaurant that is your business? Think about this for a moment and then read the post by Venture Capital investor Brad Feld relating this interesting metaphor. I'm not sure I really agree with it completely. Though this may be because my brain keeps getting tangled around the idea that a restaurant as a business would pay for its produce. But what Brad is suggesting here is that we forget the idea of the restaurant as a business and look at it as a metaphor for your business. Just as your business can't make products or create services at a certain level without capital so a restaurant couldn't make dishes without ingredients brought by produce suppliers Read More

While 41 percent of private companies in the U.S. are owned by women, only 3to 5 percent receive Venture Capital, the high profile funding often associated with major startups especially in the technology industry. Nick Leiber makes the case for more women partners for Venture Capital firms as one possible remedy Read More

On the heels of Yoni's post on marketing and advertising blunders, I found this UNBELIEVEABLE item. It's almost too CRAZY to believe!

Let's call it "How to Do Irrepairable P.R. Damage to Your Company With Assinine and Idiotic Marketing Decisions! Read More

Blog auditing can be explained as an examination of all aspects of a blog to measure its effectiveness. It is a way of finding and fixing faults concerning your blog. .. Read More

This blog post responds to the claim in today's Wall St. Journal about the mindset of Team USA heading in to the World Cup Soccer tournament.

The article discusses how the mental approach to winning at the international level is more important than skill and talent and it all begins with the Vision and Strategy, one of the key tenets of creating a Champion Organization in athletics and business Read More

So when you have to make difficult employee decisions, remember that in the long run, you’re doing everyone—your employees and your customers—a favor. Everyone deserves to have a job that showcases their particular abilities, and sometimes you may find yourself in the position of shepherd . . . guiding people to their right spot Read More