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In many areas of our lives we have a check up, such as going to the dentist or doctor to see that everything is working okay. With cars we take them to the mechanic who does a maintenance check to make sure everything is running smoothly. The same goes for marketing and here is a simple check list to review what is working and what needs attention Read More

For managers that would like to improve employee work performance, motivation and attitudes, there are 3 types of discussions managers and leaders in organizations need to have with their people.

It is important to have the right balance between each of these three discussions and to evaluate the current organization culture around each. This article discusses those areas of performance management to help get the most out of a company's human capital and do it in a way that makes everyone motivated and happy Read More

Small businesses can improve their search engine results in Google by including a breadcrumb in their website design strategy Read More

Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer.
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Here are ten reasons why you should write a book with your name as the author, with your face on the cover, with your expertise buttered across the pages in an easy-to read manner designed to impress the reader that you are the undisputed expert who can solve their problems and fill their needs Read More

Webinars are a great way to promote your product or service. Here are 17 tips that can help you when you are putting on a webinar Read More

Communicating clearly and confidently is an important skill that all managers and leaders must have in order to be successful.

Poor communication costs businesses time, money and effort.

Chris Farmer of Corporate Coach Group hopes this "Communication skills blog" is useful.... Read More

Pop-culture connects. It is about shared experiences and memories. It's a GREAT way to spice up a business-blog and readers LOVE it! From Elvis to the Beatles, from Ghandi to Watergate, from Warhol to '67 Chevys, get it in your blog Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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Better to be hunted than hunt. Better to let people buy than to sell. I could go on with more lame metaphors, but the point I want to make is that – creating an information rich, education based marketing machine and putting it in the way of ideal prospects is the surest long term marketing momentum generating strategy. (By the way, the Internet is the greatest small business enabler of this strategy ever created. Read More