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Don't burn your bridges when you leave your job. I see great candidates with super experience destroy their relationship with a company when they are made redundan Read More

Do you remember the video created by Equalman back in July 2009 regarding the social media revolution? He has come up with another updated video full of statistics on why social media is not a fad and why it’s here to stay. Read More

In business, customers, clients and LOYALTY are to be won, earned and prized, not taken for granted. What better place to learn about "butchering" a sale than in...two butcher shops. One where my wife and I walked out angry and disattisfied, one where we are treated like family Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Find out how to indirectly promote your Facebook fan page from your personal account, without annoying your friends and inner circles for extra visibility Read More

Too often we think we must improve in a dramatic fashion. All it really takes is consistent, small, incremental improvements in your new, developing business. Try to do one thing better each day Read More

Marketing in all its forms is an essential part of small business growth. Here are three tips from award-winning small business owners, who explain how they have improved their marketing efforts by better listening to their customers and critics while leveraging online tools to grow new markets on a tight budget Read More

If you only call a prospect one, you are missing out on a huge opportunity to make a sale. The odds of someone buying off of you after one call is rare, but if you don’t continually call, you will miss out on an 85% or greater chance of getting a sale Read More

Most business owners developed a fairly sound strategic plan before opening their businesses. This plan analyzed who their prospective customer base was. Most likely it is broken down into fairly specific demographics, i.e. "College educated, women, between the ages of 25-43, living in a suburban environment". After pinpointing their 'ideal client', the rest of their marketing and business plan developed to best serve that customer Read More

I'm a firm believer that in business, as in life, if you are seeking principles for success, look to nature and the creatures with whom we share this planet! From the task-specialization of ants, to the "web-building" of spiders to the "networking" and pack-hunting mentality of hyenas...it's all there Read More