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In advertising and marketing, the humble adjective is key! The power of description can transform the mundane into the compelling, the common into the exceptional, and in the case of one restaurant...the tasty into the mouthwatering and delectable! Tips and advice to describe your business to success and profitability... Read More

A Golfers guide to Project Management Success. A good game of golf and a well run Project have a number of key traits in common. Read More

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

Here is another review of the business articles I enjoyed reading on BizSugar and some of the thoughts they inspired related to international business. Read More

Bad customer service should never, under an circumstances, be tolerated. You have a right to expect excellent customer service, and it's time to demand that right. Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

Home-Based Business is a topic I will stand on a soap box for. Because the liability (and property) repercussions of NOT properly insuring a Home-based Business can be devastating. Read More

How to get a mentor. Learning from others is the best way to get from point A to Point Z. Mentors can be found in a lot of different places, you just have to know how to look. Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More