BizSugar.com › User › AJohnston › Voted

1 in 5 Americans have tattoos. No one really speaks the way they do at work. In real life people are more edgy. Edgy is like, well – tattoos. Here’s how to make your marketing, events and communications more honest and authentic. Read More

Music can make or break an event, meeting or trade show. It’s as much a part of the content as the presentations, videos and media. Experts share special strategies for powerful playlists. You can rock the house! Read More

People want meetings that are simple, clear, entertaining and human. You can prevent Meeting Zombies by creating content that doesn’t suck out their brains and drain the life out of your events. Read More

One of the most successful marketing campaigns of the century can help make your next event, communication and marketing more successful. It’s a proven strategy for creating a powerful message that speaks directly to your audience and your entire organization. Hey, you know how to work with cows, d Read More

How much do you really plan or do you just shoot from the hip? Often strategic planning seems too complex. There is a way to make it simpler and faster. I work with smaller companies who wouldn't think of starting a project without one and I work with major corporations who never do them. Here’s ho Read More

Do you really know why people attend the events you plan and manage? A recent industry survey reports that 50% of planners and producers expect positive attendance growth in 2013. Here’s some inside information on why people commit the time and expense to attend your events and trade shows. Read More

Gaming is changing the way you use competitions at your next meeting, trade show, or customer event. New, younger audiences are gamers and make up over 60% of your workforce and customers. Here’s how to get started with the new world of Gamification. Read More

Your events, meetings and marketing don’t have to be so sanitized, unexciting and politically correct. There is room for some emotion, drama and controversy. There’s a lot to learn from The Real Housewives. You can shake things up! Read More

The event rocked and what do you do next? One of the most dangerous assumptions in business is, “If it worked before, let's do it again.” It’s a huge temptation for try to repeat a successful event by just duplicating it. Here’s a way to recreate the uniqueness and great feelings of that successful Read More

Attendees have complained for years about endless general sessions and wall-to-wall workshops. There are actually health concerns about sitting too long. Here’s how to convince clients to give up the 90-minute CEO speeches and the 9-hour workshops. Read More