We're always trying new things so we always have new areas to grow, but never do we sit down and say “let's agree to take a big, pre-determined sum of money based on the results of last year's giant lump of money and spend it on random marketing stuff and hope that it returns a profit.”
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Aaronontheweb voted on the following stories on BizSugar
If You Have a Marketing Budget, You Don't Know What You're Doing
Posted by Aaronontheweb under MarketingFrom http://www.marketing-ninja.com 5787 days ago
Made Hot by: on January 18, 2009 10:54 pm
Don't cut marketing budgets in a recession
Posted by cmypitch under MarketingFrom http://cmypitch.com 5788 days ago
Made Hot by: on January 16, 2009 8:36 am
Robert Craven works with the ambitious directors of fast-growing businesses who feel that they could be doing even better.
As a keynote speaker his style is challenging, honest and goading; free of business school hyperbole he makes his audience think.
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What Happens if Brian Leaves? The Key Employee Problem.
Posted by Aaronontheweb under Human ResourcesFrom http://blog.smartdraw.com 5929 days ago
Made Hot by: on August 29, 2008 6:29 pm
Brian is great at what he does. Brian is your controller—he manages all of the accounting for your small business. He keeps all of the company's expenses properly documented, finds all of the tax deductions, manages payroll, pays all the bills, negotiates for better rates on the company's health plans, and keeps a sharp eye on all of your accoun
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Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company
Posted by suzyQ under Public RelationsFrom http://www.alleyinsider.com 5933 days ago
Made Hot by: entrepreneur on August 26, 2008 1:29 am
The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him.
Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real.
You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama
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Seth's Blog: Ads are the new online tip jar
Posted by bsnblogs under AdvertisingFrom http://sethgodin.typepad.com 5934 days ago
Made Hot by: on August 25, 2008 2:41 pm
Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content.
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Social Networking: Common Mistakes Small Businesses Make
Posted by Becky under Online MarketingFrom http://blogs.wsj.com 5935 days ago
Made Hot by: on August 25, 2008 2:40 pm
Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they're making lots of mistakes.
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The Real Problem with PowerPoint®
Posted by Aaronontheweb under TechnologyFrom http://blog.smartdraw.com 5962 days ago
Made Hot by: on July 30, 2008 8:03 pm
Anyone in today's workplace knows what's wrong with business presentations and the software of choice for 99% of those giving them. Just about everyone has experienced Death by PowerPoint, and based on statistics, you have probably committed it on more than one occasion.
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Is Your Value Proposition Better Than a Seat Belt's?
Posted by ZaneSafrit under MarketingFrom http://blog.stevebarsh.com 5963 days ago
Made Hot by: on July 25, 2008 7:19 pm
Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts.
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Beware the Hype for Software as a Service
Posted by mssux under TechnologyFrom http://www.businessweek.com 5963 days ago
Made Hot by: on July 26, 2008 4:48 pm
It's known as Software as a Service (SaaS), or the idea that you can get your software delivered conveniently, and at a low price, via the Web. Unlike buying software the old-fashioned way, by paying a big licensing fee up front, you pay for SaaS—also referred to as on-demand software—in pieces, spread out over time.
But as with most IT innov
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Real Life Examples of Business Owners Using Social Media
Posted by emd5005 under MarketingFrom http://www.smallbiztrends.com 5978 days ago
Made Hot by: on July 11, 2008 12:14 pm
How small business owners are currently using social media, their concerns, and some valuable social media resources!
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