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For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More

A great blog post discussing why Facebook is going down, with a great analogy about fat guys in hip new bars. Check it out! Read More

From sourcing talent to building brand awareness to prospecting for customers, social networking can help you manage many aspects of your smaller business -- if you know what you're doing. Here's how to hit the goldmines and avoid the landmines as you pursue all those social networking opportunities. Read More

From the page: " Trendspottings does it right. By emulating their approach you can improve your eNewsletter results."

I've got to admit, the visual for this newsletter is really, really, really good. Read More

From the page: "If you're running a home based business, chances are your resources are limited. Your challenge is to get business and keep it coming. That's where e-mail marketing can help without breaking the bank. E-mail marketing is a fast and easy way to do the following" Read More

If it seems like more people are flirting around the water cooler at your office these days, it may not be your imagination. Four out of 10 U.S. workers admit to being involved with another colleague at some point. But within a small business the possibility of increased tension and drama because of a tryst intensifies.

One of the problems for Read More

What A/B testing and multivariate testing really mean, and the implications for your test results. Read More

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog. Read More

If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like.
Even if you rank #1 for your own name. Do it anyway. Here's why: Read More

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More