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All CMOs engage in a time-driven bargain: exchanging their time -- the time they've invested in market research, marketing plans, strategy development and advertising -- in return for a few minutes, hours or days of their consumers' time. But how can you know whether consumers are willing to trade their time for yours? To take the time to listen Read More

From the page: "When Ritu Raj opened Wag Hotel here as a luxury home-away-from-home for pampered dogs, he decided he would run the business on Google applications.

Employees check in dogs on touch-screen monitors, make appointments and use e-mail, all with Google Apps. The Web-based suite of tools — which includes corporate e-mail, calendar, w Read More

5 ways to help you get slow payers to pay up. Read More

How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page? Read More

From the page: "The U.S. economy is in better shape than the pundits, polls and press say it is. I don't believe America is in a recession now. I don't think one is coming. After eight months of anxiety and stock market turbulence, if the bad event hasn't happened by now, I doubt it will happen at all." Read More

Web 2.0 efficiencies disrupt old business models by reducing manufacturing and investment costs and decentralizing information. It's time for the permeable corporation, where success depends upon cooperation and interaction. Read More

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study. Read More

From the page: "Entrepreneurs were more used to dealing with red tape, endless delays in getting an answer to a question and federal employees who were frequently less than helpful.

But there are some government agencies worth your time. Consider, for example, these four" Read More

This is a wonderful review of bizSugar by Terra Andersen at BetterForBusiness.com. If you haven't had the chance yet, check out her site. She's got some great articles and often finds unique angles on business that aren't covered by other writers. Quote from review: "this concept was MUCH NEEDED in the business world. I am beyond happy that Read More

From the page: "Whether you're working or not, you have projects to take care of. Some are large, some are small. But the common theme about any project is that you want to do it right and in the most efficient manner. Here's help. SmartDraw Software offers this helpful list, created by project management specialists, to help you get your proje Read More