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Unlike earlier times, today, there is no dearth of options for colleges where you can pursue a degree in entrepreneurship. Read More

A startup is a business structure created to solve a problem by delivering a new product or service under conditions of extreme uncertainty. Read More

How do different generations use social media? Gen Z, Millennials, Gen X, and Baby Boomer's social media habits analysed and compared. Read More

Women entrepreneurs are gaining more and more acceptance and support today. This is because society has finally begun to acknowledge the many challenges women Read More

A buyer persona answers the who, what, why, and how about the ideal customer. It is a fictionalized character representing a brand’s ideal customer. Read More

Client gifting is important, whether you want to acknowledge a loyal customer, appreciate a hard-working employee or a partnered vendor, or enhance the relationship between you and your client. Read More

No matter how tempting it looks, you can’t expect your products to sell just because you’ve created an ecommerce store. You need to draft some good branding, marketing, and promotion strategies to sell your products. Here are five tips on how you can increase your ecommerce store sales. Read More

Imagine a scenario where everyone loves what you have to offer.

Yes, it’s a good idea indeed.

Yes! I’ll definitely buy it!

Yes, it’s a perfect offer!

Alas, getting a ‘yes’ to your sales proposal isn’t that easy; one of the major reason being – your customers hate being sold to. So, is t Read More

By 2020, Generation Z will account of 40% of all consumers. Understanding them, building a product according to their needs, wants, and luxuries, and drafting an effective communication message is critical for marketers if they want their product and marketing efforts to succeed in the long run. Read More

Virtual reality is a part, in some way or the other, of 75% of today’s biggest brands. And it’s wildly, undeniably cool. Read More