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how do you make the switch to Product Management without a degree in engineering or business?
Product Managers come from all walks of life. Some come from a technical background, some don’t. The thing is this role varies a lot in the industry and there are certain aspects of this role which makes Read More

68% of the companies have already integrated mobile marketing into their marketing strategies and 71% of marketers believe that mobile marketing is core to their business.
Do you still think mobile marketing could be your second priority? Read More

One of the most important factors for an effective marketing campaign is the engagement with the consumers. The greater the duration of contact, the better. There is an entire industry which survives on its ability to hold the consumer’s attention, the Gaming Industry. Read More

Entrepreneurial stress can cost you a fortune. Besides, it’s bad for your personal life as well. Managing your personal life, your professional life, and the life of your startup comes with a hefty price tag. It requires patience, good team, good leadership skills, and a proper work-play schedule. Read More

The 360-degree marketing approach has its roots in the holistic marketing philosophy and is one of the most sought-after approaches among the brands right now. But what exactly is a 360 campaign and how to craft one? Read More

Wouldn’t it be a paradise for businesses if they had a secret formula that could create demand for anything and everything from thin air? All a business aspires for is survival with supernormal profits for a sustained period of time. And for that, people should be wanting what it’s selling. Read More

Non-stop negotiations are a fact of entrepreneurial life. You have to negotiate for that perfect business deal, with that perfect employee, with your clients and even with your prospective investor. Here are some tips and tactics you could use for better negotiations in future. Read More

Getting your idea out of the gates and building a business model around it isn't easy. Here's a startup process to help you take your idea to the stock market. Read More

We are surrounded by entrepreneurs. Entrepreneurs are stealing the spotlight in the 21st century and if you’re reading this post you probably are one of them. See where you fit in. Read More

Starting a business is tough and it requires a lot of research before you actually start. We know that not all of you have a lot of financial backing and might be looking... Read More