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Scarcity principle in marketing works more like scarcity in the area of social psychology than in the area of economics. People give more importance to products which are rare than the products which are in abundance. Read More

Diamonds are not rare, they are just expensive. This is because of an amazing marketing campaign done by De Beers in the beginning of 20th century. Read More

Advertisement is a great tool of marketig communication. However, many companies use it to gain superiority at the cost of their competitors. This lead to advertising wars. Read More

Ambush literally means a surprise attack by someone lying in wait in a concealed position. Ambush Marketing is a marketing strategy where a company ambushes its competitor’s marketing efforts to gain an upper hand in terms of exposure by stealing the spotlight from him. Read More

We've seen and mocked many Digital Marketing Strategies failures but have never discussed about the reasons behind them. Here are few reasons why digital marketing strategies fail. Read More

Pinterest being the fastest growing website has a well defined business model and a growing revenue model. It earns money through the promoted pins but have many features which include ecommerce, content, social networking aspects. Read More

Building a brand personality is important. But knowing what exactly is a brand personality is more important. Know everything about brand personality, its examples, ideas and strategies to build a good brand personality. Read More

E-Wallets have started to take over the market. People prefer prepaid wallets over cash when conducting transactions. These wallets are not same as paypal or masterpass. They make you load the money prior to conducting transactions. Know more. Read More

Dollar Shave Club had a simple yet great business model. The marketing team did wonders, and so did the operations team. There's a lot to learn from dollar shave club's business model. Read More

When target audience of the business is too diverse to focus on any one segment, marketers tries to appeal to a wide market of potential customers (everyone) by using various (both Above the line and Below the line) promotional strategies. Read More