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The process of branding was developed to act as a guard for businesses against failures. Branding enforces easy decision making for consumers. But when this go wrong, the decision making process becomes easier but against the brand. Read More

Facebook is huge, so were the obstacles it had to overcome. It is now the world's biggest social network and still have plans to maintain that spot fore several more years. Read More

Meme-Jacking do exist, and it refers to a practice of capitalizing on the current trend of Internet memes.
Internet memes are on a rise and they are a great tool for marketers to promote their brand, products, and engage more users. Read More

There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other forms of media. This new trend is brand integration.
We all must have witnessed some form of branded entertainment where the script of a TV show or film media, though entertaining, revolves around Read More

Banner ads are most widespread form of advertisements. They are important for conversion and sales. There are certain techniques you can use to make your banner ads more relevant and attractive. Read More

Facebook is the world's favorite social media network. But to attain this height, it had to cross many hurdles. There's a lot that can be learnt from facebook. Read More

Amazon is so big that if you’re planning to start a company in any niche, there might be a chance that your competitor company may be owned by amazon. There's a lot to be learned from amazon like long term vision, experimenting, innovation, customer obsession, etc. Read More

Amazon isn't just the marketplace as we know it. From books, audio, video, games, to cloud servers, book publishing, patents, amazon has it all. Amazon business model is so huge that it is difficult to list its every branch. Read More

Paytm started off by providing digital mobile recharge services. Who would have known that this recharge service provider will shift its focus to being India's biggest marketplace and an all new Digital Bank. Read More

Willingness to take a risk is the hallmark of a serious entrepreneur. That’s why one of the first questions that potential investors ask is “How much of your own money, and friends and family, have you put into the new business?” If you won’t risk yours, you won’t get investors to risk theirs. Read More