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Keeping your employees happy and motivated is a challenge and the downside can be a flurry of resignations. Here's how you can improve employee retention. Read More

You wouldn't think to put live chat and a law firm in the same room - but there's a reason why Asons is turning to Zopim to liven up their customer service. Read More

Email marketing is not only a great way to generate leads, it's also a powerful tool to engage customers, build trust and develop a loyal following. Read More

So you have a Facebook page, and you’d like to build your audience. We get it! At Zopim, we were in the exact same position in 2009 when we launched our page. Before we did, though, we had to start with a basic question:

What’s the point of having a Facebook Page? Read More

Live chat helps travel agency Sunny Land Tours capture new leads, increase sales conversions, and of course provide awesome customer support. Read More

As a business owner, the success of your employees and your business rests on you. You are the leader, manager and role model. Your employees look to you for guidance. You set the tone and culture for your business. People want to work for people that inspire them, that teach them, that are loo Read More

"In such a saturated industry, it is difficult for any airline to differentiate the customer experience. The planes themselves are virtually identical. The food, if it exists, is universally awful. Airport security is conducted by an entity over which the airlines have virtually no control. And vir Read More

Between April and August 2013, we analyzed over 85,000 chats to determine what are some of the key live chat trends that will make the biggest impact for SaaS businesses in 2014. Here's what we found. Read More

Customer service can result in great success or ruinous downfall. Your first contact with a customer sets the tone and this is where content is king. Read More

Managing a small business effectively starts with employee motivation. To keep your staff happy you need to utilize the five different motivator types. Read More