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Not all salespersons are created equal. And it can be a source of pain that while there’s a sales superstar that has already reached his target, the others are still struggling with their numbers.

Success in selling should not be a complicated process, and if you are struggling to get your sales Read More

No matter how great your customer service, conversations can become painful when trying to solve highly technical issues. Worse, many customers complain about getting “canned” answers or scripted responses that make them feel helpless about their situation. We’ve written many words about the import Read More

Keywords are (for lack of a better word) the “key” element of a SEO or content marketing campaign. However, as we outlined in our post last week, Google’s decision to encrypt all keyword searches has made SEO much more challenging. Nevertheless, it is still crucial to implement a plan to research a Read More

When we talk about amazing customer experiences, a handful of companies always come to mind: Zappos, FedEx, Amazon, Apple, and so on. When it comes to Apple, the nexus of their customer experience occurs in their legendary Apple Stores. Chances are, if you own an Apple device, you’ve spent some tim Read More

At some point in time, it might have been sufficient to have a single marketing strategy for moving your business forward. Of course, this idyllic time was during the 60s, when Don Draper and the Mad Men were marketing your product – but those days are long gone. Having a diverse marketing plan i Read More

Last week Google started encrypting ALL search activity, meaning marketers can no longer see what terms people are searching for. All they can see is “not provided”

Is this the end times? Not yet. Here’s how to beat Google’s search encryption and produce relevant content for your users. Read More

Most businesses know that no matter the size of your business or how rude and inconsiderate your customers are, it is imperative you continue to provide them with the very best level of service. Yet sometimes things just don’t go right. Here are three startling examples of what can happen when your Read More

The early 2000s was a bad time for corporations, marking the turning point for the reputation of the entire sector. The downfall of businesses began with the Enron scandal in October 2001, and the subsequent witch-hunt revealed massive corporate fraud across an impressive array of companies. Corpor Read More

Companies often fall by the wayside when they fail to maximise the full potential of their employees. Job rotation is one effective method of ensuring your employees build additional skills, appreciate their colleagues, and better understand the various tasks in an organization. Not only is it a tr Read More

If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation.

We asked a panel of 13 successful entrepreneurs to share their best a Read More