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Content marketing is a simple concept that takes time. You just produce content your audience finds helpful, inspiring, and entertaining. It must be in a format they find appealing and they need to be able to access it when they want to. There’s a time and a place for “charging” for your content an Read More

In this post, we’re going to examine 10 online marketing tools that can help accelerate the growth of your new business. Each one is meant to provide you with the power you need to quickly and efficiently take your business to the next level. Read More

In this episode of Business Systems Explored we speak to Kate Erickson of the fantastic Entrepreneur on Fire. Kate’s talking to us about how her content helped propel EOFire to one of the biggest podcasts ever made, and how she’s about to do it all over again with her new blog, Kate’s Take. Kate le Read More

With so many marketers shouting for the attention of established influencers, it’s hard to cut through the noise. These techniques can help. Read More

People don’t buy what you do, they buy why you do it. It's a brilliant concept, yet few companies actually embrace it. Getting to the real ‘why’ of the business was challenging for us, but now that we’ve identified it, everything is changing for the better. Read More

You can’t survive as an entrepreneur without resilience, because you are going to fail at least once, maybe multiple times. That’s the nature of trying something that’s never been done before. Resilience means not giving up, and being energized by what you have learned. As Thomas Edison said, "I ha Read More

Email marketing is, by far, the most powerful form of digital marketing, with results that outperform everything else, including social media and PPC advertising. Email provides a one on one platform between your business and your customers with no interference from anyone else. The problem with em Read More

William Raltson, senior marketing specialist at Chicago SEO Services, says that “People come to your site because they are looking for answers and guidance for THEIR problems, THEIR projects to get the stuff THEY want”.

So, how to identify the needs of your audience? Read on to find out! Read More

Perhaps no segment of the blogging population is as nebulous—and popular—as the “mommy bloggers.” Writing about children, relationships, life in the suburbs, or even politics and culture fall into this category, and some choose to do it with humor and sarcasm rather than straightforward information Read More

To pay or not to pay? Should you use the free or paid version of free small business tools Leadin, Reply, Slack, and Wunderlist? Find out here! Read More