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Running a successful social media campaign is extremely hard, particularity when the pressure is one marketers to capitalize on one of the cheapest ways to build a brand, establish a global reputation and connect more intimately with their audiences. Here are some necessary steps that you should ta Read More

For customers, text messages like this are annoying. For business owners, incorrect SMS marketing practices (like the one’s noted above) are probably doing your business more harm than good. Read More

This is an incubator, not an accelerator. After Startup Chile we also attended Rockstart Accelerator in Amsterdam and the speed and progress there, was completely different and elevating. However at the stage we were back then, Startup Chile was the place to be and proved to be our stepping stone t Read More

I’ve always wondered who started the urban myth that the best way to start a company is to come up with a great idea, and then find some professional investors to give you a pot of money to build a company. In my experience, that’s actually the worst way to start, for reasons I will outline here, a Read More

Most entrepreneurs struggle with many startup Founders dilemmas in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. People may jump into the lifestyle to be their own boss, achieve great wealth, start a new trend, or Read More

How do you compete with other businesses who are selling the same product as you but for less money? One solution is to change the product. And that's exactly what Duane Koch of Koch's Turkey Farm did. When larger farms continuously beat his small three generation farm on price, Koch decided to cha Read More

This infographic illustrates the underlying motivations behind today's buyers, platforms that they prefer and specific content types that help move them down the sales funnel. Read More

EGO NetCast show with Martin Lindeskog:

Show notes:

Guests in the pipeline, for example: Ms. Ileane Smith of Basic Blog Tips.
Samson Meteor mic.
Tea For The Win Book.
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Commemorating the Boston Tea Party (December 16, 1773) - GOT Tea Party blog.
Black Friday: A Standalone Podcast Read More

Tis the season to go marketing, fa la la la la … la la la la

Why do most love holiday marketing so much? Because it’s a great way to go into the New Year with more clients and more sales and at the same time, connect on a deeper level with your clients and potential clients.

- See more at: h Read More

Even if you're an established business, you've got things to to this time of year. Make sure you start 2015 off on the right foot by checking these to dos off your list. Read More