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In Southern California, where I live, we are car dependent. So it’s no wonder we’re surrounded by numerous drive thru restaurants—mostly serving up burgers, chicken or tacos.

But as Americans have gotten busier and more time-challenged, we’re all looking for convenience (and choice) from restaur Read More

The rise of crowdfunding in the last three to five years as a source of capital has been remarkable. Tech startups and potential investors have had greater access to one another than ever before, and beyond the startup world, a broad array of projects have been able to successfully seek capital via Read More

The millennial generation has been a game-changing demographic group for both advertisers and marketers. Glued to smart technology, this tech-savvy generation wants information instantaneously. As this group is quickly becoming a large consumer base, advertisers are seeking to tap... Read More

Google’s Pigeon update didn’t produce any clear winners or losers in the SEO game. Here’s what the experts have to say about that. Read More

For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” Read More

Raise the money you need by proving to investors that you've done your homework and are willing to sacrifice. Read More

I knew this day would come. I spend enough time keeping up with the Web that I knew Firefox was ending its 10-year marriage to Google in the USA and eloping with Yahoo for US-based searching (no divorce in Europe — the Internet makes strange bedfellows). I just didn’t know that it would affect my d Read More

If you’ve been struggling to land on a brand name, consider these tips to come up with one that’s both memorable and can receive significant trademark protection. Read More

Creating a marketing campaign that “goes viral” is the goal of every marketer. What is the secret to creating a campaign that is going to “go viral?” The answer is complicated. Read More

Images will be more critical in 2015 than they have to date – particularly on Twitter – because not everyone is currently using them effectively. How-to videos plus tips on how to use images more effectively on Twitter, Facebook and elsewhere. Read More