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By Mary Ann Keeling

In today’s landscape, customers are always looking for ways to be rewarded for being loyal to their favorite brands. And alternatively, companies are searching for ways to boost the level of trust among their customers. Seeing as how tangible items such as loyalty cards creat Read More

When we talk about customer experience management, we tend to think of huge, expensive, complex systems that would seem to be out of reach of most small and medium businesses, but if you can manage the customer experience incrementally using a little common sense, it doesn't necessarily have to be Read More

An enterprise can’t survive without customers, which is why Customer Relationship Management (CRM) systems have become a must-have tool for savvy business professionals. Read More

By shaping the consumer decision making process and experience, you can promote loyalty with every interaction. Read More

One star. That’s all they’ve given you. And beside that horrifying display of displeasure, they’ve listed a barrage of scathing remarks–in bold print, for the whole world to see.. Read More

Getting ripped off sucks, there’s no two ways about it.

Some lucky consumers make it through life without ever experiencing this particular brand of awful, but most of us deal with it at one point or another.

If you’ve been swindled by a business, here are some steps you can take to get your Read More

Joseph Berida speaks about customer service and speaks to the various channels that you, as a business owner, should be reaching and engaging (potential) customers. Read More

What marketing trend has taken off like conversion rate optimization? Growth hacking? Targeted email drip campaigns? Read More

Did you know that you can use videos for customer service? Yes. You don't need to resort to traditional communication channels all the time. Here is how videos can help your customer service team. Read More

Here is a rather interesting picture that shows how funny the situation becomes when a business owner or an employee bugs a customer for good feedback. Read More