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How do you generate more clicks and sales? Hint: personalization.

Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Read More

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting Read More

According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

In this #TYBCommunity round-up we include mind blowing facts digital marketers don’t know, effective hashtags, Pinterest marketing, working alone, are you getting paid enough, inspirational quotes from women in business, start-up steps, wifi updates, improving page load times and more. Read More

If you want to make people buy more of your stuff, find out why they're purchasing in the first place. Read More

When a business grows, a lot of small business owners feel pressured to keep their focus on the day-to-day challenges of the business. That means seemingly mundane tasks, like inventory management, gets pushed aside. Read More

Is your boss adamant that social media is not worth the time and effort to the business? Learn how to convince your boss that social media works. Read More

One of the big questions that every entrepreneur struggles with is how much funding they should request from investors in the first round. They know from forums such as Shark Tank on TV that asking for either too much or too little will derail credibility in the eyes of the investor, and leave the Read More

Have you been thinking about adding a business blog to your list of 2015 plans? Or looking to inject new life into your existing blog?

Too many businesses jump on the blogging bandwagon only to quickly lose momentum. Blogs blossom when an emphasis is placed on consistency, relevance, a Read More

What You Will Learn
Why analytics can do more bad than good when you’re starting out
Why just building a list isn’t enough
How important it is to publish new content consistently
The best strategy for building authority when just starting out
Why quality is more important than quantity Read More