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Sales and marketing can be a guessing game.

However, technology has given teams the ability to see for themselves exactly what their strategies are doing. Using data analytics, they can monitor customer activities and tie them to specific sales efforts.

With so many brands now using analytic Read More

Since the original iPhone was unleashed on the world nearly a decade ago, the rise of mobile devices has taken users and the internet by storm.

As this trend progresses, more and more websites that were previously designed as a desktop experience have become mobile optimized to provide the same Read More

User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral.

With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts.

This article will tell you how. Read More

Neglecting your email campaigns is a costly mistake.

Email has the power to generate leads, engage consumers, and amass sales; this is why email marketing is still one of the most powerful marketing modalities available.

To help you alleviate the nightmare of not reaching your potential cust Read More

Tech adoption is a huge factor in becoming an industry leader.How huge? A recent Gartner study found that industries who self-identify as "tech pioneers" are likely to have double the growth of those who view themselves as "followers," and more than three times that of the "cautious" group."You nee Read More

The online marketing changes rapidly these days. Today consumers are influenced by other consumer’s reviews; are persuaded by pictures, over and above old school advertising, and are marketed to through user-generated content.

Creating a great product is important, but not enough. You have to bu Read More

Thanks to steadily diminishing middle class wages and recent advances in technology, more individuals than ever are setting out on their own to become freelancers or start their own business.

There are scads of solutions, services, and tools available to the average individual that can help kick Read More

The majority of analytics and tracking tools available on the market today focus on sessions and pages.

Customer Relationship Management (CRM) platforms, on the other hand, focus on data related to specific people.

With this information in hand, you’ll learn more about who’s on your pages, ho Read More

In the big game of marketing, engagement is king. And when small businesses are competing against global corporations with million dollar budgets, small business must create a strategy that levels the playing field.

By measuring the key performance indicators (KPIs), small businesses can see whe Read More

In this post I share lessons I have learned in the past 11 years as an Internet marketer and professional blogger.

Caution: This is a very long post (6,000+ words).

What’s covered in this article?

- Statistics and analysis of bloggers’ income
- Basic guide on how to start a self-hosted bl Read More