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In 2016, an effective social media strategy must be about more than just building your brand and generating buzz. It's all about leveraging the power of peer-to-peer influence and thought leadership to your advantage for inbound lead generation. Automating this process can help streamline your inbo Read More

What should you be focusing on to improve your ecommerce business?

Every e-tail outlet is different, and every audience is different, so there aren’t cut-and-dry rules to follow that apply to every situation. That’s why you should ideally be asking your user community what they’d like to see you Read More

Email marketers are on a continuous quest to maximize the performance of their email marketing campaigns.

With more and more readers viewing emails from smaller devices — particularly on mobile — marketers need rethink their strategies and tools to reach and engage their smartphone wielding cus Read More

As with all industries, ecommerce has evolved over the last year. If you're looking to expand your business and connect with more consumers, this is a great time to try something new.

Take a look at what has changed, what hasn't changed, and want you really should be doing to get and keep custo Read More

In the spring of 2015, as Israel prepared for general elections, virtually all of the mainstream media analysts believed that change was in the air.

Conventional wisdom at that time had it that the Israeli populace was ready to turn its back on Prime Minister Benjamin Netanyahu and the governmen Read More

Are you good at spotting innovation within your industry, or are you constantly playing catch-up?

These four ideas are poised to transform their respective industries and are worth watching in 2016. Read More

The tech startup Yotpo has signaled its ambitions for expansion by recruiting a high-ranking executive from GoDaddy, the World’s largest domain name registrar. Miguel Lopez, who spent five years as Vice President of Customer Care at GoDaddy has now been installed as Yopot’s Vice President of Client Read More

Both visual content and User-Generated Content (UGC) are commonly cited nowadays for their powerful influence on purchase behavior. It only makes sense that the “next big thing” in E-commerce be the convergence of the two forms.

In the form of testimonials, reviews, ratings and comment threads, Read More

Having no marketing budget or a very limited one does not mean you can’t start planning and establishing the marketing, branding and positioning foundations for your company and product.

Even if your startup is still in stealth mode, there are a few things you can do in preparation for your star Read More

Learn why Churn Rate Optimization is far more essential to your profitability and long-term success than Conversion Rate Optimization.

Here’s a simple five-step plan to discover your churn rate and stop your business from losing out. Read More