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I haven’t written anything ‘light’ since like forever, mainly because I’m sick of reading shallow articles all over the internet and have dedicated this blog only to the things that make a difference… Read More

Every day, I work with corporate leaders who understand the power of business platforms to make a difference. Regardless of the specific professional missions of their companies, these executives recognize that there’s a natural social mission they can tap into that will transform their place in th Read More

What type of car is your organization? Try this fun exercise to find your organizational "car persona," and learn how it can inform your communications plan Read More

Do you want your website to outperform your competitors’?When did you last update your website?Be honest now.The most important question is, do you really need a new website? Read More

California based startup Driveway recently raised $10 million of venture capital in a series A round which they plan to use to grow their mobile telematics technology which gives their users an “objective rating” on their driving.

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How do you generate more clicks and sales? Hint: personalization.

Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Read More

We often hear people say, “Make sure you don’t burn your bridges!” Today I am going to discuss BUILDING bridges at work. Burning them or tearing them down can be done so at your own discretion. Read More

Even the manufacturing sector has its own software to make things easier. It is not all machines. Here is a software that rocked the manufacturing industry. Read More

Your Business Professor was teaching our 5-year-old boy some basketball moves in our backyard court …
Grab a jersey here. Push there. Lean. Scream.
Charmaine looked out the window from her home office. As a Kentucky Wildcats fan, she understands basketball’s contact nature, but she had never hear Read More

The smart technologies, proliferation of data and the web let companies gather more scientific data than before. But it is not possible to create sensible insights by collecting such raw data to make smart decisions in your business. Rather, the insightful analysis of the data reveals its actual va Read More