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In addition to the Facebook profile and fan pages, Facebook advertisements are ending up being a source of innovative promo of the online business. These ads are displayed occasionally in addition to the profile of every user and these ads have actually been truly successful in developing awarenes Read More

Imagine meeting a potential customer in an elevator. What would you tell them? How would explain, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?

This is what a basic elevator pitch is all about. You have to be quick, concise, and Read More

A look at the elements of a successful email marketing campaign. How to lock in the trifecta of a personalized but automated system, optimizing design for mobile readability, and including a CTA that actually drives customers to action. Read More

In this day and age everyone needs to be concerned with the security and privacy of their customers. But do you know different customer groups view what's secure and what isn't secure -- differently? We're sharing 3 ways retailers can improve confidence within the military community and protect the Read More

Today, online users no longer spend all their time reading text online – that would be so boring. They look out for something better – such as short and informative videos online. In fact, 60 percent of senior executives in corporate America would rather watch a video than read text, if both are av Read More

David Ogilvy's recipe for print advertising success sounds a lot like successful websites. I’m sure I’m not the first to make this connection, but I wanted to share with you these time-tested marketing techniques that sell your product or service, regardless of the medium. Read More

YouTube video can be a powerful B2B marketing tool. Here’s how to optimize your videos and your channel and reap maximum benefits. Read More

What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
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The biggest Big Data & Business Intelligence salary and skills survey of 2015 written by Packt Publishing: one of the many blog articles from Packt Publishing Read More

Since applying for a loan is a complex process and a risky decision, it is extremely important for a borrower to know everything about it right from the start. In many situations, borrowers get to know about some loan process facts at a later stage, and wished they knew about it in advance.

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