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Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. Unfortunately many founders I work with as a mentor are experts on the technical side, but have no insight into leading a team. But fortunately, team building is a sk Read More

Lately I've been asked numerous times if there is a difference between marketing a product or marketing a service.

In today's podcast I will share how subtle but profound the differences are. Read More

In this #TYBCommunity round-up we include posts about managing multiple email accounts, mobile advertising, brand awareness online, grow your Twitter following, Instagram, summer slow down, terrible songs about customer service, business leadership tests, East meets West and more. Read More

Here are ten things that you can do to show your customers the love that they deserve. Read More

SEO [Search Engine Optimization] is the set of strategies which are put into action to improve the visibility of websites in search engines.

On-page optimization and Off-page optimization are the two parts of SEO, and today I am here to talk about on-page optimization.

On-page optimization is Read More

Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with potential customers and partners – but first, it has to engage its audience.

The writer with a knack for writing attention-getting headlines faces the daunting task of Read More

If you are losing your followers from your social media accounts, it’s high time to rethink your social media strategy. I've explained why you’re losing social media followers and how to avoid it. Read More

Read this expert advice before you consider your marketing planning. Find out what marketing practices will work best with your business. Read More

Businesses and individuals have responded to the the killings at Mother Emanuel African Methodist Episcopal (AME) Church in Charleston last week with donations and fundraisers.

The biggest donations to date have come from businesses that have a strong link to Charleston and South Carolina. Read More

Offering employee benefits not only helps you attract new employees but leads to more satisfied employees.
And the wider the range of benefits you offer, the more satisfied your employees are likely to be.
If you’re looking to grow your business, those are two important factors to keep in mind. B Read More