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You might have several social media campaigns in place, but have you ever wondered how effective they really are? It is highly likely that you currently have multiple social media campaigns that require a lot of your time and money, but how do you determine when it is time to pull the plug on a soc Read More

If you’re planning on launching a business in the New Year, keep in mind that your business name is the cornerstone of your brand. Most likely, before customers get to know you or your products, they’ll hear your business name. Yet, while a name is critical to defining the brand, companies often ma Read More

New, seasoned and “would be” entrepreneurs have all heard the phrase “follow your passion” at some point in their business cycle. Many have quit their jobs and careers to “follow their passion.” Some have made life-changing decisions based on “following their passion.” Read More

We just started working with a mid-size software company. While digging in to build their marketing system, it quickly became clear that company had no real social media integration. In order to get them to take advantage of the strategy we recommended, we first had to get social media more deeply Read More

Studies are showing that more and more B2B and B2C companies are utilizing content marketing. Meaning they are blogging and generating blog articles that they hope will turn more people on to their brands and increase their sales and revenues. It’s smart, but the frustration around content marketin Read More

With a dizzying amount of 'likes' 'comments' and other types of engagements left on social media posts, there currently are very little ways to practically and usefully collate this feedback...until now. On Thursday, I was fortunate enough to speak with Mike Jakovcic, founder of Whichpic, an app th Read More

Facebook and ABC partners to bring you the news, Twitter makes it easier to report harassment and results of Black Friday and Cyber Monday sales are out and much more Read More

Here's a simple fact that every content creator should know "Posts with compelling visual content average 94% more total views than those without".

In this post we will share 12 ways and examples of how you can use visual content to make your blog stand out. Read More

The wrong way:

Email to employees that looks something like this:

“Team:

On behalf of [company name], I’m proud to announce the launch of our new employee volunteer program. We’re working with Causecast to make volunteering easy... Read More

Having a social media marketing plan isn't just about creating a Facebook page or Twitter profile and automating your company updates. There's much more to it if you really want to make the most out of social media when it comes to effectively promoting your products or services... Read More