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BtoB online marketing is much different than BtoC marketing. While online marketing today allows you to reach a broad (but still targeted) audience at a cost effective price, BtoB marketing still takes targeted prospecting in order to reach your ideal audience. Read More

When you’re creating content, it's easy to get wrapped up in what you do and even howyou do it ... but remember, quality content marketing delivers on the "why”: why your audience should care, why this information makes their their lives better. Check out today's Mojo for a handy trick to make sure Read More

I've added thousands of new, targeted followers each month, and have seen marked improvements in engagement, traffic and subscribers. Now you can too. Read More

We are in for an exciting year as far as content goes. As technology brings changes in how users consume content, publishers also need to creatively adapt to these trends. We take you through the trends in Content Marketing to help you plan your 2016 budget. Read More

Let's be honest, social is a quick moving game. Here are 3 oddball platforms with major potential in 2016 - how would you put them to use for your brand? Read More

With over six years of Twitter experience, I will give you sixteen practical and effective tips that are going to help you get more retweets.

And it will cost you nothing but a couple of minutes of your time! Read More

To help you navigate this year’s social media-wide celebrations, Sprout Social has created a 2016 calendar listing some of their favorite holidays. We hope it will be a valuable resource as you populate your content calendars throughout the year. Read More

The landscape of social media has changed over the years. If you are beginning to leverage it today, you are late. Nevertheless, it’s better not to worry and delve into the task. You can still make a lot on the social web. You just need to be a little more creative and leverage strategies that othe Read More

Twitter is rumored to be expanding to 10,000 character tweets. We know that regular users don't like it, but what do business owners and marketing experts think? Read More

In 2014 it was Ello that made its claim, but it crashed and burned shortly afterwards, despite a huge amount of media attention – it is still lurking and has received further funding, so we may not have heard the last of it yet. However, if you took a look at Twitter last Friday you may have noted Read More