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Goodsie lets you create great looking online retail stores without computer programming knowledge at a minimal cost. Small businesses now can compete with larger rivals on equal footing. Read More

What is the best way to get rid of products that are not selling well? You can reduce the price to generate more demand. But there is a way better way to manage it. It is known as scarcity principle and it works by making customers believe that the item will not be available if they wait longer. Read More

Pricing is both art and science. Small business owners need to understand these factors that influence the pricing to maximize their profit. Read More

Domino's advertising in which they refuse customers to make changes to artisan pizza may work brilliantly. This post explains why you have to say NO to customers once in a while. Read More

Set of rules all small business owners must be aware of and follow to improve sales and profit with premium pricing. Read More

Small business owners can improve customer satisfaction and increase sales while at the same charging more. This post provides tips on how to achieve this seemingly counter-intuitive results. Read More

Targeting customers based on their needs as opposed to demographics can improve sales significantly. Here are the tools you can use to uncover customer needs . Read More

Business owners can increase their sales as well as profit significantly by segmenting customers based on their needs and aligning their business to meet those needs. This post shows how you can uncover customer needs and target them. Read More

Businesses cannot serve all customers equally. You have to find the right customer segments that appreciates the value you provide. This post shows how you can find them. Read More

A company called Square has introduced credit card processing and POS system that will help small business owners reduce cost and compete with larger rivals in equal playing field. Read More