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To successfully run the sample program as marketing strategy small businesses aim to reach maximum number of potential customers and get recommendations from influential experts. This post provides suggestions to make that happen. Read More

There are several ways small businesses can use free samples for effective marketing. This post shows how you can use free samples for low-cost yet effective marketing. Read More

Ductz is air duct cleaning and HVAC restoration franchise that has mastered the art of customer relations, marketing and community involvement to expand rapidly in a boring industry. This approach has landed them first place in in its category by Entrepreneur magazine’s30th Annual Franchise 500 ran Read More

Operating a small business is similar to running a marathon. Both require significant up-front planning, both need persistence along the way and both need support group to cheer you to the finish line. How can you prepare for both? Read More

This post shows 10 great marketing acts that produced enormous buzz for the businesses that produced them. Small businesses can benefit equally by deploying these types of out-of-the-box marketing tactics. Read More

Buzz marketing can help small business owners stand out in the crowd and enable them to compete with large companies. This post shows practical ideas to generate buzz for your business. Read More

Buzz marketing not only helps businesses stand out from the crowd; but it does so by businesses having to spend less money than traditional marketing techniques such as newspaper ads or television and radio commercials. This post shows how you can generate buzz for your products and business. Read More

Many companies make their customers wait on the phone when they call them for customer service. However, they are missing out on great opportunity to build long-lasting relationship with customer and sell. This post explains why every customer contact should be treated as an opportunity to sell you Read More

We believe that the small business owners need to spend equal, if not more, effort and money in keeping the existing customers as attracting new ones. It costs significantly more to acquire new customers. This post shows the steps you can take to get more life-time customers for your business. Read More

A business cannot sustain competitive advantage for long time based on product and price alone. Competition eventually will find a way to beat you on that game. Competitive advantage built on customer service, however, cannot easily be copied. The 7-step process described here can help you improve Read More