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Use These Premade Zaps to Kickstart an Easier Life One of the downsides of Zapier is undoubtedly its complexity; when you’re just starting out with process automation it’s almost a requirement to have some sort of premade indication as to what you can actually do. When I first started using zaps to Read More

Check out the trends that B2B content marketers say will be heating up, cooling down, and causing stormy weather in 2016. Read More

Employing Google Drive to store information is a very convenient way to save your information. It has a lot of good features like collaboration, syncing, desktop programs and an ecosystem of apps that work well with it. A good overview of the basics, if you need it, can be found here. You get lots Read More

In 2013, Zenefits co-founder and CEO Parker Conrad made a bold statement at TechCrunch Disrupt: “If you’re an insurance broker, we’re going to drink your milkshake.” For a while, it seemed he would make good on this promise. Zenefits, the YC-backed free 2-in-1 HR platform and insurance broker, is c Read More

Interlinking your posts is one of the good practices you should follow to optimize your blog for search engines.
This is something simple (linking one of your posts to another) and it can help you get more organic traffic and improve rankings.

Read in this post 4 reasons to start adding links i Read More

You’re customers are now an audience with an audience of audiences and as a result, brands are no longer created, they’re co-created. Experience is everything. Design it…for every moment of truth…where they matter in each moment and collectively. Read More

ICON16 is just around the corner.
The Phoenix event is hosted by Infusionsoft and showcases its well-known CRM tools.
But this year there is reportedly a special small business focus, too.
Also close at hand are other events both online and around the country. Check below for events in Californ Read More

One of the most popular mistakes of many start-up businesses is that they try to appeal to too many people. They are afraid that if they cater to one specific group, then they will lose sales by ostracizing other large groups of the market. Rather than creating a broad customer profile we require o Read More

I’m personally not really into jumping into an industry that’s already saturated but that doesn’t mean we haven’t run into dozens of clients who make good money in a highly competitive industry. Point of difference also known as “product differentiation” or “unique selling proposition” Read More

This time last year, I was a pretty horrific writer. Just go look at my old blog posts. …Actually, please don’t. I was an avid reader of the tech press throughout my teen years and into adulthood, but it always seemed like a distant, snarky world guarded by unreachable journalists for whom inbox ze Read More