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Developing the right pricing strategy for your software as a service (SaaS) business is absolutely crucial, as it’s the one lever businesses leaders can pull that immediately and directly impacts revenue. Read More

When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise.
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Outbound sales are nourishment. Your cold-callers are foragers. Your senior sales staff are hunters.

They find the new clients and bring them back to the tribe of engineers and human resources staff who depend on them.
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Ballers throw money around — because they have lots of it.

I’ll define a baller as a person who is living large. Sometimes it’s difficult to know who is really a baller and who is faking it.

You see a guy in a Lambo and he may be a baller, but he may be just trying to be a baller.

There is Read More

Like many other career-minded business professionals, are you still waiting impatiently for that appointment to a leadership position, so that you can begin demonstrating your real leadership ability? In reality, you are already being evaluated for leadership by the habits and attributes you demons Read More

Unlike more traditional academic events, the 3E conference will focus on problems and questions rather than on ready-made solutions and presentations of research findings.

There is an explicit political agenda both at the national level and at the EU level to promote entrepreneurship education a Read More

t’s that time of year where we should take stock, review, tweak, change, enhance and re-commit. This should be an annual, serious activity for all small businesses.

As I look back to 2007, when I started my social media business, there has been an extraordinary transformation and evolution in o Read More

Over the past five years working in the digital marketing space, I have found that freelancers can’t seem to get enough work. I hear it all the time. They’re always looking for more and more work. This baffles my mind a bit because there is just so much work to be had. I think the true reason freel Read More

Productizers are looking to squeeze out every last drop of efficiency in their processes. It also means trying to make the processes as simple as possible and limiting the number of steps to as few as possible (hence why the tools should work well together).
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Being a successful small business means you need to be prepared. You can’t necessarily prepare for every potential situation you’ll run into. But there are some things you can do to be as prepared as possible.

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