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When you write a headline for an online news story, follow three rules: Read More

All managers want their employees to meet their expectations and goals. That's why it's important for managers to set clear, concise performance standards for themselves and their employees, and to know them inside and out so everybody benefits. Here's how to make this happen. Read More

Asking questions by leaving messages in people's voice mail is tough, but not impossible. These 8 rules teach you how to create brief but useful messages for prospective customers, or use a question as a teaser that leaves your prospect eager to learn more about what you can offer. Read More

Successful email marketing is built upon giving the customers what they want, when they want it. Or in other words ensure that the content of every message you send is relevant and of benefit to the customer and meets their expectations. If you have integrated email into your business and really know your customer it should be very easy to be re Read More

For better search engine optimization you have to always look for better targeted keywords. Keywords play the primary role for the SEO wok. That's why most of the SEO tips moves around the keywords. SEO Keywords are so important that it can change the rank of the website for certain keyphrase. That's why the webmasters give so much importance to Read More

It's the fourth quarter of 2008, which means you're probably preparing your search marketing budget for 2009. We asked a search marketing expert with in-house and agency experience to share her advice for creating a budget that will help you optimize your dollars. Includes tips on: o Creating goals based on the right metrics o Managing SEO and Read More

Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I'm happy to say Online Marketing Blog was again included in the list. This time in a slightly improved position as you can see below. I must say, being included on a list with Brian Clark, Jeremiah Owyang, Brian Solis and David Meerman S Read More

In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But innovation is opening up new pricing models and value added services. Read More

If you've been doing B2B Marketing for any length of time you know who Brian Carroll is. If you don't know who he is, you should. His eBook, Eight Critical Success Factors for Lead Generation, is a must read for “lead generation specialists committed to the long-term proposition that digging for leads, educating prospects, navigating the nuance Read More

Recently I made a few changes to how I had my error pages configured and I starting growing my list faster as a result. And the best part is that it took less than 2 minutes to make each change. Want to know how? Then simply hit play below now— Read More