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This strategy --- of empathizing with the role of another professional, however lower down in the hierarchy --- costs very little but gets you rich returns. Read More

We're all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I'll focus on China, Japan and Russia. The goal of this article is to present PPC opportunities in counties that are not Google-centric and provide numbers associated with Read More

I keep getting email from people who want to get new businesses off the ground, but don't know where to start. They're overwhelmed, confused, and in a lot of cases ... Read More

The two day Social Media Smarts workshop in conjunction with the DMA will offer more than enough basic social media tips to share. Here are the top 10 Online Marketing Blog posts according to visitors, post ratings and incoming links for October: Read More

Is it a good idea to cut your prices when times get tough? When money is tight, it might seem that lowering your prices would be the thing to do. Customers are bargain-hunting, and you may think lower-priced competitors will eat your lunch unless you offer an even better deal. But it's not always that simple. And sometimes lowering your prices Read More

Small Business Trend's resident franchise expert rates some popular franchise search sites... Read More

Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi Read More

The event will have a great roster of speakers (see the end of this post for a full list) and I highly recommend you tune in for part of all of it tomorrow if you can. The bigger trend this event fits into, however, is the rise of virtual events as a viable method for learning. I believe there are six big factors driving this current popularity: Read More

One of the simplest ways to grow your blog's readership is to leverage other places that you have an online presence. Read More

After the marketing-to-sales process is complete, the two should get together and conduct a debrief about the experience. Whether you won or lost the deal, there is a wealth of information to evaluate for competitive insights that can improve future emarketing efforts. Read More