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E-mail lead-nurturing programs that garner the highest clickthrough rates are those that send e-mails to prospects at least three to four times a month, compared to programs that send just one e-mail a month. Read More

In speech after speech, presidential candidate John McCain hammers on the claim that his rival Barack Obama will raise taxes on many small businesses. Should small business owners fear for their wallets if Obama is elected? Read More

Here's 8 ways to leverage your network to generate content for your blog quickly... Read More

It's the perfect storm — tough economic times — budget scrutiny — the Q4 numbers chase — budget planning for 2009. As Reachforce CEO Suaad Sait says, this Fall is a marketers 'oh-crap' moment when we start asking ourselves if there is enough fuel (or money to provide the fuel) in the lead generation engine to fulfill current year sales needs and f Read More

Your content is great and deserving of links. The problem? No one knows about it. Let's explore some often overlooked methods to promote your content for exposure, traffic, and link building. I commonly hear from people that their site has great content and others should be linking to it, but it isn't happening. Why? First, the Web already has Read More

Building your brand has both short and long term effects. In the short term, you'll forge stronger relationships with the people that know you and love you. In the long term, you'll have a healthier, more focused brand and be better equipped to take advantage when the economy turns upward again (and yes, it will). Read More

Niche searchers dig deeper on the Web to find landing pages with the most relevant results. Use long-phrase searches from your log files to optimize results for any search. Read More

Taking the idea that the sum is greater than the parts, I wanted to profile one of my favorite non-partisan organizations, The ONE Campaign, to show how anyone can get involved by contributing only their voice to help eradicate global hunger and poverty. Read More

When you sit down to write a blog post, what's your purpose? Are you just trying to fill space so your blog doesn't go without being updated for more than 24 hours? Are you interested in promoting a product, or convincing your reader to buy something? Are you trying to express yourself through your blog, and make a meaningful statement? Read More

The goal of an SEO campaign is to achieve high rankings for keywords that will expose the site to its target market and help create new business. However, some web sites are easier for an SEO to work with than others. I've listed some scenarios that may have you scratching your head as how to best proceed. If you've ever had a client fall into t Read More